Whilst nobody should or indeed does raise an eyebrow as another sporting event bows down in the face of the onrush of corporate "assimilation". The sight of the image of the Urn, a sanctified trophy if ever there was, being heralded as The Vodadone Ashes still sticks in the gullet like a barbed cocktail stick.
However, the thing I'm finding as I stroll round The Gabba Gabba Hey and seeing Vodafone's all intrusive branding even more galling is that I can't even get a bloody signal for large chunks of time!
England 101-2...
Jardine in The GGH
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